Carrie Underwood Announces New Collaboration With Allegiant

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Carrie Underwood has joined forces with Allegiant Airlines to support the company’s Allways Rewards Visa card and loyalty program in an exciting collaboration. In this partnership, Underwood is set to feature in a series of commercials that showcase her small-town background and her commitment to staying connected with the people, places, and experiences that hold the most significance in her life. These advertisements will also highlight how the Always Rewards Visa card enables cardholders to “Live their best Nonstop Life.”


Allegiant Airlines is launching Underwood’s partnership with a nationwide advertising campaign. The inaugural national commercial made its debut during a recent Thursday Night Football game on Amazon Prime, featuring the Buffalo Bills and the Tampa Bay Buccaneers. Furthermore, Carrie Underwood will be prominently featured in digital media and advertisements spanning various platforms and channels associated with the airline.

Carrie Underwood expressed her enthusiasm for this partnership, saying, “I really responded to Allegiant’s mission to make travel accessible and affordable for people who may not live near a big city airport, helping them to live their own best ‘nonstop’ lives. I also appreciate the company’s history of giving back, which is important to me in everything I do.”

Additionally, Carrie Underwood and Allegiant share a philanthropic alliance with Make-A-Wish, a national nonprofit organization that fulfills the wishes of children. Since 2012, Allegiant has been contributing to Make-A-Wish’s mission by providing airfare for children to reach their wish destinations. Carrie Underwood has been actively involved with the organization for over 15 years, granting wishes since the early stages of her career. She recently demonstrated her commitment by donating one dollar from each ticket sold for her ongoing “Reflection: The Las Vegas Residency” to Make-A-Wish.

Scott DeAngelo, Allegiant’s Chief Marketing Officer, commented on the partnership, stating, “Carrie Underwood and Allegiant have a shared story and values that are rooted in small towns and the impact that affordable, accessible air travel has in connecting people with the friends, family, and places that matter most. We believe Carrie’s universal appeal and embodiment of living what we refer to as ‘the nonstop life’ will introduce a new profile of customers and Allways Rewards Visa cardholders to Allegiant’s brand of all nonstop, convenient, ultra-low-cost travel. We’re thrilled to collaborate with her and elevate the Allegiant experience for new and existing customers alike.”

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